20 Jan 4 Tips to Revamp Your Social Media Content Strategy
We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago, but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes for your social content strategy as well. Here are a few quick tips to get your social media content strategy in shape, no gym membership required.
Revisit business objectives
The new year, especially if it happens to be the start of a new fiscal year as well, is the time when some big marketing plans are laid. It’s also the time that you should be taking a close look at them to make sure your social strategy is in line with the business objectives in the year to come. Keeping these business objectives in mind, and revisiting them often, should guide you in what kind of social content to produce and how to execute each social post.
Trying to drive clicks to your website? There are ways to format for that.
Take a look back
You should always have a pulse on how your social content is performing, but looking back at the previous year as a whole is a good practice, too. Take a look at the top performing pieces of content and really reflect on why they did so well. Maybe you’ll uncover a particular type of content that your audience loves or discover a trend that could spark an entire new content series!
Explore new content mediums
The social media world is evolving all the time … that’s part of what makes it so exciting! Recently, we’ve seen the rise of video, 360° video and photos, and livestreaming. If you haven’t already, it’s time to see how to make these work for your brand, especially live video on Facebook, which is getting a boost from being prioritized in people’s feeds and creating a slew of notifications for telling users to tune in.
Social-savvy meteorologist Brad Panovich hops on Facebook live to deliver forecasts from his home office during winter storms, giving him another way to connect with fans and deliver the info they look to him for in a meaningful, interactive way.
Think “video first”
Not only is video getting a lot of attention by being prioritized across social platforms, creating content with video in mind can be a really efficient way to go about it. It can seem a little daunting at first, but just the amount of content that you can create from a single video shoot will make the time and planning well worth it. Take your video content, edit it in different ways, create GIFs from it, pull stills, capture some behind the scenes content along the way, and voila! … You have a ton of creative to work with from one single shoot.
PopSugar Food spun several pieces of content out of their Red Wine Hot Chocolate recipe, both video and still images across platforms.
Want to dive even deeper into your social media content strategy or social media strategy as a whole? We’d love to chat.
