07 Jun Can Twitter Make Employees More Innovative? | Social You Should Know
Employees with Diverse Twitter Networks are More Innovative
A compilation of studies published by MIT Sloan School of Management suggests that employees with diverse Twitter networks generate better ideas. The study found that ideas submitted by Twitter users with diverse followers rated higher than those of users with compact followings. The article suggests that the platform is highly useful for finding and connecting with new ideas.
Visual Social Platforms Support eCommerce
Pinterest and Instagram are testing and launching a host of new marketing features designed to create advertising and conversion inventory for the platforms. Instagram’s feature includes “call to action” buttons that marketers can incorporate for specific actions such as “Shop Now” or “Install Now.” Undoubtedly the platforms will continue to tweak their models to make them more enticing for advertisers. From Omnichannel to “Agnochannel,” new shopper functionality begs the question of what is the definition of a retailer?
Mondelez Uses Startups to Help Drive Shopper Connections
As shopper habits change, Mondelez is worried about the future of impulse purchases. The snack company is working with shopper marketing startups to help connect with consumers along the new path to purchase. According to an article in Crain’s Chicago Business, Mondelez “Shopper Futures” program will host a pitch day at its offices in New Jersey to identify emerging technology provided for mobile, checkout and other shopper path technology.
Personally, I’d like chocolate to just show up when I think about it. Hopefully they can figure that out.
