22 Aug 3 Ways to Reach Consumers Based Upon Their TV Habits
The start of fall means the return of favorite TV shows—and the introduction of new ones. With so much conversation happening around buzz-worthy TV shows on social, brands are eager to join in. If you’re looking to interject your brand into these conversations, here are three ways to reach consumers talking about TV shows on Facebook, Instagram, and Twitter.
Viewership Habits (Facebook and Instagram)
TV viewership covers the spectrum from low to heavy, so it’s important to know how to reach TV viewers who are likely to be part of the discussion. Through behavior targeting, you’re able to reach users based on their viewership habits. Of the three options (light U.S. TV viewers, moderate U.S. TV viewers, and heavy U.S. TV viewers), users in the moderate and heavy buckets are those likely to engage with TV shows on social.
Show Genres
With so many TV genres out there, it’s important to share your message where it’s relevant based on the sentiment created by different themes. Having the right targeting is like making sure you don’t enter a serious conversation with a joke.
Behaviors (Facebook and Instagram)
With behavior targeting, you’re able to reach people based on their television behavior, specifically the TV genres they’re in to. Genres include action, drama, sitcoms, entertainment, health, and news.
Interests (Twitter)
Reach users interested in all movie and television genres or focus on specific genres such as comedy, horror, or sci-fi fantasy.
Television Shows
Looking to take part in a conversation around a specific TV show? Here are ways to tap into these audiences on Facebook, Instagram, and Twitter.
Interests (Facebook and Instagram)
People are likely to follow their favorite shows on Facebook and Instagram. With interest targeting you’re able to reach these users based on their Interests, hobbies, and Pages they like.
Followers (Twitter)
Reach users with interests similar to followers of specific TV accounts.
TV Targeting (Twitter)
With TV targeting you’re able to reach users who engage with television programs in a specific market. Additionally, you can select specific show conversations with conversation targeting.
Interested in learning more about targeting options on these social channels? Check out Paid Media and How to Leverage Target Audiences on the Ignite blog!
