2020 has been anything but a normal year. From COVID-19 to nation-wide protests to natural disasters, we’ve all been thrown for a loop. And with all the changes this year, consumer behaviors on social media have also drastically changed. Over half [51%] of the world’s population uses social media today, and 79% of the U.S. population uses social media. What’s even more telling is the average internet user spends over 2 hours a day [2 hours, 24 minutes] scrolling through social platforms.