As a social media marketer, it's refreshing to see so many brands integrating social media into their Super Bowl campaign beyond simply uploading their commercial to YouTube. In 2011, we only saw one use of a hashtag by a brand in the Super Bowl and...

04 February, 2013

The Super Bowl has always been an advertising showcase for marketers. It's the rare occasion where you don’t set your DVR and fast-forward through the commercials.  But lately, it’s been a big stage for social media integration as well. I've tracked social media’s involvement in...

31 January, 2013

The social media world was atwitter this week with talk of the 2013 Consumer Electronics Show. With topics ranging from the Samsung YOUM flexible phone display screens to Hapifork, a fork that vibrates if you eat too fast and tracks your dietary data, the volume...

11 January, 2013

The third and final Presidential Debate in Boca Raton, FL proved to be the least exciting of the series, despite the 8.2 million mentions around the debate. Though the Twittersphere found Romney a more interesting topic of discussion, early polls from both CBS and CNN...

23 October, 2012

Last night was America's first opportunity to witness 2012 presidential candidates, Barack Obama and Mitt Romney, go head to head in a debate. In addition to being a critical moment in the election, the debate also proved to be a defining moment for social media...

04 October, 2012

Today marks our 5th birthday at Ignite Social Media and man, do we know how to rock a party hat! To celebrate this milestone, we will be bringing you a series of blog posts throughout the month of July focusing on what we've learned, what...

02 July, 2012

Earlier this year, I had the opportunity to hear Bastian Scherbeck from We Are Social speak about how social media in Europe differs from the US. Being part of an international team of 180 people in eight offices puts Scherbeck in a very unique position, as he...

26 June, 2012

Continuing with the Facebook Fan Page Examples series, we arrive at McDonald's, a page with over 20 million fans. Around for 57 years, McDonald's has revolutionized the fast food industry, but is it as trailblazing in social media marketing? Let's drive-thru to the second window...

25 June, 2012

The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social...

19 March, 2012