“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever....

18 May, 2016

Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must have been 30 minutes straight. (Thank God for in-flight WiFi, am I right?) What took me by surprise is that not...

20 April, 2016

There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...

28 March, 2016

2016 is undoubtedly going to give rise to a handful of new and seemingly viable social channels. As that happens, it’s normal to ask yourself: “Which social channels should my brand be on?” Actually, it’s not just normal, it’s necessary. We’re of the school of thought...

25 January, 2016

It’s that time of year again, folks. Every digital or social media marketer you know is issuing proclamations or social network predictions about what’s in store in 2016. Don’t worry, it’s not the year of mobile again! Jokes aside, it’s true that the social landscape...

18 November, 2015

  If your brand isn’t concerned with millennials, something probably needs to change. As was pointed out at last week’s Brand Innovators Summit on Mobile & Millennials, millennials are the fastest growing generation on the planet and over the next 5 years, they’ll have more purchasing...

16 October, 2015

Next week, on October 6th, Instagram turns 5! The social network has  been putting on its big boy pants as it ramps up its ad sales and looks at expanding its EMEA presence. In perfect sync with its 5th birthday, Instagram is organizing the 12th...

28 September, 2015

This past week, #LaborDay and #LaborDayWeekend were both trending across the majority of social channels and brands, obviously, jumped in on the action. But let’s not forget that another hashtag was carrying a lot of clout throughout the weekend too: #ForceFriday. For those not (yet)...

08 September, 2015

We recently walked you through a high-level understanding of what you need to know about global mobile messaging applications. Now, we’ll take a deeper dive into two messaging apps whose potential for brand use may surprise you. If you’re like most of us here at...

01 September, 2015

This week, we’ve got some big news to share. We’re unveiling a revolutionary concept so you may need to take a deep breath before you continue reading. Our deeply analytical research tells us that if people don’t have time for lunch, they probably don’t have time...

29 July, 2015

Let’s face it, writing for social can be hard. Sometimes, you’re in a rut, trying to think up the wittiest Twitter response for brand A then jumping into business-oriented long-form content for the totally opposite brand Z. Sure, inspiration can be found on Mashable and...

09 July, 2015

As billions of people celebrated The Supreme Court’s marriage ruling this morning, every social channel was ablaze with rainbow accouterments and celebratory posts. #LoveWins was trending on Twitter, the majority of Instagram’s new Trending Tags were focused on the breaking news, and Snapchat created a...

26 June, 2015