Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best...
The battle lines were drawn last August between Instagram and Snapchat the day Instagram Stories was released. Eerily similar to Snapchat, when Stories first arrived on the scene, a lot of us laughed. We laughed because we all saw it for what it was: a...
If there’s one thing users like when it comes to social media, it's showing off how cool they are. And let’s be honest, brands too. In the past year, the newest kid on the block, aka Snapchat, has taken over in terms of coolness, and...
With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day. With...
Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you...
At any given moment in our daily lives, we’re confronted by social media usage. “Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all....
The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the notable, famous, and controversial as the face of their product endorsements. The thought process was that celebrities, due to their famous nature, were trustworthy enough...
There are quite a few perks that counterbalance the whole always-buried-into-your-phone-and-or-computer life of a social media professional. Community Managers, Content Creators and Media Buyers alike all rejoice at the thought of the great experiences – both professional and personal – that live event social media...
The average consumer has been bombarded with branded content on social media for quite some time now. That’s not news to anyone. In a heavily saturated digital world, getting a piece of the pie is becoming increasingly tough, but what’s also increasing is the value...
Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the wheel. But they did give them a big push to get them rolling. Meerkat unfortunately, is kind of moot at this point. Periscope, Twitter’s own live...
If there is one social network that has seen monumental growth this year, it would be Snapchat. With the increase of celebrity interaction hitting the heart of the app’s young user base (you have your Kylie and Kendall Jenner, Justin Bieber, bloggers and influencers of large...
Here we go again! It’s St. Patrick’s Day: a holiday celebrated ‘round the world that has morphed from its original traditions to now honor Irish culture, sugary cereals and copious amounts of green beer. Along with “research” at the nearest Irish pub, we’ve pulled together a collection...