Vine, a social media darling as of late, has grown rapidly during 2013, and brands have gotten in on the action. Thinking about creating Vine videos for your brand? Well, it might not be as easy or inexpensive as you think. Behind the Scenes After creating several fantastic...

19 November, 2013

Brands are often scrutinized for how well (or poorly) they employ social media best practices. But how well do the networks themselves use social media? I decided to examine Twitter and assess the company's social media prowess. So how savvy is Twitter at social media marketing? Read...

10 October, 2013

It's hard to believe, but the first week of fall is almost complete. With every season change, comes new updates and tweets. Wondering how you should craft your autumnal Facebook marketing content? Take note from Reese's and be inspired. The Facebook Post To celebrate the new season,...

27 September, 2013

With any big event, brands will most surely try to leverage pop culture with a clever tweet or Facebook post, and the final episode of Breaking Bad is no exception. Some brands will do it well and some rather poorly. Are you unsure if your brand should...

25 September, 2013

Recently, the Cleveland Browns made a surprising personnel move, trading running back Trent Richardson to the Indianapolis Colts for future a draft pick. That said, we're not here to talk about sports (as much as I would like to). We're here to talk about how...

20 September, 2013

Facebook just dropped a bomb on the social media marketing world this afternoon. In a completely unexpected move, the social network made all social media marketers and small business owners jump for joy by making it much easier to run promotions on Facebook. How? Read...

27 August, 2013

If you were hoping to read about some controversial surgery that could enhance your tweeting abilities, I'm afraid you'll be disappointed. However, what you will find is something much, much better. Mercy Health, a regional medical system located in Western Michigan, live tweeted a kidney transplant...

22 August, 2013

It seems like Facebook is in the mood for change, adding hashtags, pictures in comments and Instagram video recently. Why stop there? I donned my thinking cap and came up with eight content concepts I think Facebook should adopt to allow marketers (and users for that...

05 August, 2013

Sex has always been a great force in traditional advertising and it's no different on social. There's a reason why Victoria's Secret consistently ranks as one of the top Pages on Facebook. I personally read their posts for the engaging copy, but I hear there are...

24 July, 2013