Craig Carter, Author at Ignite Social Media

Heineken, Audubon Society, Marvel Comics, Santa for Seniors | Topics That Are Igniting

Heineken's BeerFriender Gift Campaign During the holiday season, there are often gifts you'd like to get yourself but doing so really isn't the holiday spirit. Heinken has come up with a fantastic solution to both solve this problem and help sell their new product, the BeerTender, a...

12 December, 2011

Zappos’ Excellent Customer Service Results in a Superbly Written Response

As a copywriter, I can't help but critique prose no matter where it may appear. It's not something I actively try to do. It just happens. It's like a spider-sense, except that it's probably the worst superpower ever. I constantly analyze the word choice of books,...

08 December, 2011

MINI Smartphone Game, Starbucks, Walmart Shopycat, GCHQ Hackers | Topics That Are Igniting

MINI Campaign Has Smartphone Users Play Cat & Mouse Game To Win Car Starting last Friday and running over the course of nine days, smartphone users in Tokyo will be able to hunt for and catch a virtual MINI coupe. The contest comes from agency JvM...

05 December, 2011

JCPenney QR Codes, Social Spam Start-Up, Beer, Ortsbo | Topics That Are Igniting

JCPenney QR Codes Help Create Voicemail Gift Tags For Christmas Last Tuesday, JCPenney launched a unique QR code campaign showing the technology can be used for more than linking to a site or video. When you purchase a gift from any JCPenney store during the holiday season,...

21 November, 2011

UFC, Starbucks Augmented Reality, Hootsuite, Glam Media | Topics That Are Igniting

Silva Rules Cage And Twitter, Earns Social Media Bonuses The UFC recently awarded middleweight champion Anderson Silva received $10,000 in bonuses as part of the league's new Twitter incentive campaign. Launched in May, prizes are given out at the end of each quarter for most followers, biggest increase...

14 November, 2011

Augmented Reality, $1.1 Million, Pennsylvania, Social Media Access | Topics That Are Igniting

National Geographic Campaign Creates Interactive Augmented Reality Space As part of their campaign to promote National Geographic in Hungary, the people at Appshaker set up a screen which broadcast 3D images. Using Augmented Reality, it allows shoppers to see themselves interact with wild animals, dolphins, dinosaurs,...

07 November, 2011

Nextdoor, Facebook Payments, UNAIDS, Asian Businesses | Topics That Are Igniting

Nextdoor Launches the First Private Social Network for Neighborhoods Nextdoor, the first private social network for neighborhoods, announced last week the nationwide availability of its free online platform specifically designed to foster neighbor-to-neighbor communication. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask...

31 October, 2011

University of Michigan, Goosebumps, American Airlines, Big American Giveaway | Topics That Are Igniting

University of Michigan Grad Uses Social Media to Land an Interview Last week, a recent University of Michigan grad launched an online campaign for the just-announced Social Media Director position. Lindsay Blackwell created a website and launched a twitter and Facebook campaign for the gig, which is advertised as...

24 October, 2011

What if West Side Story Had Been Released In the Age of Social Media

When the film West Side Story was released in theaters on October 18th, 1961, it became an instant classic. To this day, it has more Academy Awards (10) than any other musical and it still proves to be popular and relevant. The songs have been...

18 October, 2011

Volkswagen, Ozzy Osbourne, Chelsea FC, Latin America | Topics That Are Igniting

Brilliant Volkswagen Campaign Allows People To Steal Paintings As a way to promote the new 2012 Jetta GLI, Volkswagen Canada created the Great Art Heist campaign. Improvised art galleries popped up all across Canadian cities featuring long exposure light painting photographs created by the car. The...

17 October, 2011

Council for Entrepreneurial Development Names Ignite Social Media 2011 NC Company to Watch

The Council for Entrepreneurial Development (CED), a private, nonprofit organization that promotes entrepreneurial efforts in North Carolina, has named 25 winners for the second annual North Carolina Companies To Watch awards. Ignite Social Media was a proud recipient of the award, which honors growth-stage entrepreneurial companies...

11 October, 2011

Prigat, Coca-Cola, Mike’s Hard Lemonade, Foodhost | Topics That Are Igniting

Prigat's Real Time Social Smile Stations Facebook fans of Prigat, the Israeli juice company, had the opportunity to send real time messages to interactive digital billboards in the hopes of getting passers by to smile and like their message. People walking past could approach a screen and...

10 October, 2011