Yesterday was the 42nd anniversary of the first moon walk and today Atlantis returns home, signaling the end of the NASA Space Shuttle Program. The event will be discussed on social media channels; however, not with nearly with the same excitement as missions of old. Space exploration...

21 July, 2011

HardlyWork.in Worried about being caught on Facebook at work? Worry no more! HardlyWork.in turns your Facebook newsfeed into a professional-looking spreadsheet. Because let's be honest, no one would ever question your work ethic if they saw all those rows and columns adorning your desktop. All you have...

15 July, 2011

Google+ has created quite a lot of buzz (again) and businesses have been trying to get into the mix. However, Google's message to brands has been to remain calm whilst the Googlers work on some snazzy new business pages. We thought it would be fun...

11 July, 2011

McCormick Brands Make Social Push During Summer One of McCormick's brands, Grill Mates, has been using several social media campaigns to kick off this year’s grilling season. One of them took place during Memorial Day weekend, in which Grill Mates took over billboards in Times Square....

08 July, 2011

Despite a Mandated Disclaimer, Southwest Reaches out on Facebook TIL (today I learned) the U.S. Department of Transportation requires all airlines to place a disclaimer on Facebook explaining they won’t address customer service problems on the social network. And if you go on Southwest Airlines' Facebook...

01 July, 2011

Purchase Decisions Influenced by Social Media up 14% in Last Six Months A study done by online research company Knowledge Networks discovered a substantial increase in the number users now employing social media to discover new brands or products, learn more about them, and have opinions on social media...

24 June, 2011

So I was browsing Reddit last Friday and happened upon a letter. For those of you who don't know, Sainsbury's is a supermarket chain in the UK and below is an example of the aforementioned "tiger bread." Kid's right on. It totally looks like a giraffe. Now kids write letters...

22 June, 2011

Mapping Social-Media Chatter to TV Commercials Yields Insights By filtering through 13.7 million comments about TV and commercials on social media channels, BlueFin Labs has been able to map something they call the “TV genome.” From this, they’ve been able gather some interesting insights like what...

10 June, 2011

Urban Outfitters Fails to Engage the Community So, last week, I linked to a blog post about Urban Outfitters’ attempt to steal from an independent jewelry designer and the eventual outrage that spread across all reaches of the Internet. Apparently, the company didn’t respond well to...

03 June, 2011

Morgan Stanley Lets Brokers Use Social Media Due to high demand by their clients, Morgan Stanley Smith Barney (yes, that’s the full name) announced it would allow its brokers to use social networks to communicate with their customers. This policy is the first of its kind...

27 May, 2011