'Fast Five' Partners with a Facebook Game Recently, movies have seen success marketing in games, most notably Angry Birds Rio which become the most purchased app on iTunes and generated a large amount of success for the animated film it collaborated with. Fast  Five, the fifth iteration of...

22 April, 2011

Here are some of the more interesting social media marketing stories from the past week. Beer Drinkers Turn to Social Media at Safeco Field If you’ve ever been to a baseball game, you’re probably accustomed to beer vendors walking up and down aisles. Now at Safeco Field,...

08 April, 2011

Here are some of the more interesting social media marketing stories from this past week. Cleveland Indians Reward their Online Tribe The Cleveland Indians, considered one of the more forward thinking sports organizations when it comes to social media, have created a new “social media suite” at...

25 March, 2011

Here are some of the more interesting social media marketing stories from the past week. Social Media Milestones Reached Edelman Digital released a nifty chart detailing significant social media milestones all the way from the launch of Friendster to the record-breaking Charlie Sheen. Click the link to...

11 March, 2011

There are many industries (tech, clothing, food & beverage) that have potential to take advantage of social media but none of them can hold a candle to sports. I worked for several years in this industry and it is a social media marketers dream for...

19 January, 2011

During the Internet Summit in Raleigh, I interviewed CEO and Co-Founder of Arkadium, Kenny Rosenblatt, about social gaming. I asked him about the rise in popularity of social games, the potential existing gaming companies have in this emerging market, and how Facebook affects their development....

01 December, 2010

The new social network Path launched this past Monday. It's designed to be exclusive, allowing only your closest friends to be involved. The Ignite team had a few days to use it. Here is our initial review....

22 November, 2010