Oh, Twitter. For being my social channel of choice, they keep making changes that almost no one asked for while ignoring ones their users clamor for. Despite their lack of properly dealing with harassment and abuse or having an edit button, their stock doesn't seem...
Now that we're about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. Was our crystal ball accurate or were the results hazy and we should ask again...
In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem. First, Twitter has suspended or deleted more than three million accounts in the...
Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you should publish on each network, community engagement guidelines and best practices, and every...
In an effort to combat bots sharing the same message en masse, Twitter has rolled out some changes which may have an impact on real accounts, including influencers. Take a look at what those changes are, and how they may have an impact on your...
Imagine this scenario: you're logging in for a regular morning sweep of your brand's channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that's almost never present in your feed....
You may have heard that there's a football game this Sunday. Some might even say it's a big game, or maybe The Big Game (if your brand isn't legally in the clear to refer to the Super Bowl itself). No matter what you call the...
Thanks to our team of social media pros who are always learning what's new in the industry, we've written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in...
Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is "healthy disruption," and requires an understanding of the channel and your audience to be successfully...
Ahh, Twitter. The social network that some love, some hate, and some love to hate. Twitter has long been in the news for the trolling, harassment, and overall abusive behavior that has plagued them for years. Over the last year or so, the hostile social...
Greetings, hockey fans! While the NHL doesn't have the massive audience of the NFL, hockey fans are a dedicated bunch and love following their favorite team(s) on social media. As an NHL season ticket holder for the last 12+ years, I can attest first-hand to...
At some point in your Twitter history, you've probably come across several tweets in a thread that starts like this: https://twitter.com/WhitsonGordon/status/791707109737902080 As Twitter has long held a 140 character limit (which is changing as of fall 2017), if someone wants to continue one train of thought, they...