As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. This credibility can serve...

20 July, 2016

Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! What if all of these...

12 July, 2016

July 4th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4th is a great time to...

21 June, 2016

Earlier this month, word came out that links and photos would no longer count towards Twitter’s 140-character limit. While this was exciting to some and rejected by some who don’t like change, it had yet to be confirmed by Twitter directly. That all changed Tuesday morning...

24 May, 2016

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

18 April, 2016

“Oh, you’re a community manager? Must be nice to hang out on Twitter all day.” “Really, social media is a job now? What a time to be alive.” When I tell people I’m a Community Manager, those are probably the two most common responses. I get it,...

08 March, 2016

Last week we discussed the top social media predictions for 2016, buzzwords and their meanings, and hosted a webinar looking at trends for next year.  This week, I’m setting aside the rosy outlook machine, and instead focusing on the social media trends and buzzwords that...

23 November, 2015

As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...

20 October, 2015

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...

24 September, 2015

If you've spent time on Twitter, you've seen them. Depending on how much time you've spent on Twitter, you've probably wondered "what are these doing here?" No, not trolls, but the elusive blue and white verification badges. First handed out in 2009, these little badges seen on...

16 April, 2015

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015
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