The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top...
Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these...
A while ago we shared a post with you about Developing a Brand Voice. In it we gave you some steps for knowing who you are as a brand and how to reach your target audience. The ultimate goal is to stay true to your...