In order to take great photos for social media, it’s essential to understand how your camera works. Knowing how shutter speed, ISO and aperture affect your images is going to result in you having more control and, in turn, taking better photos for your brand....
How do you know when it is, and when it isn’t, appropriate to use video content for you brand? Unfortunately, the answer isn’t as obvious as we might like. While it may seem like abiding by the more is better rule for video content is...
As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here) and branch outward for some inspired outdoor content. If you’re anywhere near as excited as we...
Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in...
The internet never takes a break. There’s always someone online, and, more often than not, it’s quite a few someones. When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the...
Wow, the older we get (we’re 10 now!) and the more fun we have, the faster time seems to fly by. It seems like just a few months ago that we ushered in 2017, but it’s really almost over. Not for naught, though, because there’s...
When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. Today, however,...
You may think of LinkedIn as a mere digital rolodex, or you may already be among those who appreciate and leverage it for the treasure chest of thought leadership that it is. You may not necessarily look to Bob, your old college buddy who just...
We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Although, while we’ve offered guidance for social engagement on more conventional holidays, there remains a wide and varied range of wacky, bizarre, and utterly unique holidays out there...
Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the...
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and...
So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of...