Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach...

16 May, 2016

Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

11 May, 2016

They’re out there and you’ve probably encountered them before—trolls. Not the cute pencil topper accessories that you had as a kid. I’m talking about social media trolls. A social media troll is someone who deliberately posts negative comments to provoke others. Whether factual or not, their...

08 April, 2016

Every so often we tend to see lists appear across the internet, speaking to some of the best places in the world to work. Some of these places have the best technology, an exquisite location or even better, an excellent benefits program. At Ignite Social Media,...

18 February, 2016

Although the weather has made it feel more like spring this past week, the reality is 2016 will be here any day. This means that the time has come to once again reflect on our lives and create the infamous New Year’s resolution. Okay, resolutions are not...

16 December, 2015

Social networks aren’t just letting photos sit on their pages, as both Facebook and Pinterest announced interesting new photo technology, in this week’s Social You Should Know. Facebook’s New “Photo Magic” and Pinterest’s New Photo Search It’s not enough for Facebook to offer to tag our friends...

16 November, 2015

Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles' innovative Bomoji was generating such success. But there is one brand who has trumped all other emoji efforts from a marketing standpoint...

16 October, 2015

Football is officially back! And along with the return of this outstanding sport also comes the influx of sponsored advertising to us football fans.  I won’t complain about the massive amount of Facebook ads filling my Newsfeed this offseason coaxing me to buy Patriots gear...

13 September, 2015

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter’s most recent announcement reveals two new features: Product Pages and Collections. Keep in mind that while many articles have lumped these features together, the two are very different and...

06 July, 2015