The purpose of social media is to make connections. So naturally, you’d think the more engagement you get on a post, the better. All those likes and follows count as connections, right? Not necessarily. It turns out that one key factor in converting social followers to...
One universal constant in life is that people love to party. No matter what it is, people are going to try to find a way to celebrate. With social media, we can celebrate practically every day with an overabundance of fun, obscure, and sometimes downright...
Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. This update has already been...
The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the...
Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday...
Photo credit NeONBrand Ah, Facebook. They always keep it interesting. From the constant cycling of features to the incessant changing of algorithms, the top social media network always manages to keep brands on their toes when it comes to reaching audiences (or even using the platform at all)....
When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Growing your following naturally can be painfully slow sometimes. So...