UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas...
With the holiday season upon us, savvy marketers know that now is the crucial time to have influencer marketing campaigns doing their heavy lifting. However, many brands make the mistake of waiting until the last minute, only to find that the best influencers have already...
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look...
In the inaugural Ignite Social Media Trends Survey, we asked social media marketers their perspectives on varying topics. Some of the most interesting questions centered around whether these social media pros are happy with their careers in social media and if they felt like their...
Social media influencers have become central figures in today's digital marketing landscape, captivating audiences with their unique voices and engaging content. While the allure of high earnings from brand partnerships and sponsored posts is strong, the reality of influencer income is often more complex than...
In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. This is why we conducted the first-ever "Ignite Social Media Trends Survey," capturing insights from social media marketing professionals across...
In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement.Our sister agency, Carusele, did a deep dive on this topic on their blog the other day,...
If your question is, "Do video views count as engagements in social media marketing?" the answer is simple and clear. YES. The industry standard is to count video views as engagements.Now, if your question is, "Should video views count as engagements in social media marketing?"...
We're excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you'd like. https://www.youtube.com/watch?v=XHOmBV4js_E...
In the ever-evolving world of retail marketing, it's often the unexpected brands that deliver the most inspiring and effective influencer campaigns.Big Lots, the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive...
With over 5.4 million followers across major social platforms, Duke Men's Basketball has the largest following of any college sports team - even bigger than Duke University itself. Their social media presence is truly in a league of its own.So how have they built such...
You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And...