Way back in 2007,shortly after Ignite Social Media launched, our friends at Forrester Research were busy creating a new acronym for the best way to develop a social media marketing strategy. Josh Bernoff and Charlene Li, as part of their excellent book Groundswell, introduced POST...

14 April, 2016

Twitter plunked down $10m to broadcast Thursday Night Football games to the world, while Facebook doubled down on Facebook Live in the continuing battle between those two networks. Facebook Enhances Live with Major New Features Today, Facebook introduced the ability to go ‘Live’ with certain groups, more...

11 April, 2016

On April 12th Group High will be hosting The Outreach Marketing Virtual Summit. This one-time event will allow you to partake in a virtual conference environment where you can network with others during the event and ask all of your questions about influencer marketing and...

05 April, 2016

[caption id="attachment_36408" align="aligncenter" width="1024"] Marc Sternberg of Brand Innovators introduces Mark Cuban at a recent BI event.[/caption] If you don't know about Brand Innovators, you probably don't work in marketing for a good sized brand. At first blush, the organization seems similar to many in the...

30 March, 2016

Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

07 March, 2016

You know that content marketing is the way to go for your brand. And you know that thought leadership content (actual thought leadership content) has the best chance of getting traction in this modern world. But your boss just won't sit and crank out a...

17 February, 2016

Super Bowl 50 won’t go down as the most exciting game ever played. Nor will it go down as the social Super Bowl, as very few of the ads had social tie-ins. But the few notable exceptions show how powerful social media can be at...

08 February, 2016

Twitter continues to make change after change to their platform, Facebook tweaks the newsfeed algorithm (again) and Snapchat makes major changes to increase connections on their network. Also, are you going to SXSW Interactive? Write me back. Maybe we can meet up. Twitter Offers $1M Emojis,...

08 February, 2016