We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing...

26 January, 2015

Best Social Media Marketing of 2014 While we were tremendously honored that Digiday looked back and noted that our client FIAT USA was the #1 brand on social media in 2014 (based on 11 different metrics over a dozen social networks), other brands also did well. Their list...

11 January, 2015

How Community Management Has Changed While all sorts of chat rooms existed in the early 1990s, the role of a professional community manager really began around 2005 with the advent of the Forum Moderator. Over the years, the role has evolved from Friend to Brand Influencer,...

15 December, 2014

Facebook Bundling 101 Facebook is trying to consolidate brand/publisher posting by collapsing multiple posts into one in an effort that’s currently packaged as a test. Ignite Strategy Director, Kailee VanDamia, explains it all and shares four tips for dealing with the change in this interesting post. Major Twitter...

23 November, 2014

Study: Organic Reach on Facebook Not Dead As we were among the first in the world to document last December, Facebook’s algorithm changes have severely damaged brand’s organic reach. But a new study from Socialbakers found that brands can still organically reach about 25% of their...

16 November, 2014