Facebook Punishes Brand Updates That Are Text Only Remember when Facebook told us that the best content would be surfaced to people? It no longer says that. Now if you are a brand and share a text-only update, your reach will be less. This is after...

25 January, 2014

Welcome to 2014. Facebook is telling marketers that the decline in organic reach is inevitable despite the fact that it's causing much of the decline. That plus the #PolarVortex and the second most engaged social network in this week's Social You Should Know. Decline in Facebook...

11 January, 2014

Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list....

02 January, 2014

I’m pleased to announce today that John Andrews, founder and former CEO of social shopper media company Collective Bias, will join Ignite Social Media as our first ever Chief Marketing Officer. In that role, John will help guide the company's marketing and product development and...

16 December, 2013

Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...

10 December, 2013

Pinterest Posts Have a Long Half-Life New research from Piqora shows that half of all product orders from a Pinterest pin come at least 2.5 months after that product was first pinned. This is a dramatically longer half-life than the 30 minutes a brand Facebook post...

23 November, 2013

Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don't Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one. The...

11 November, 2013