In the digital world where user interaction plays an increasingly larger role in marketing, it’s crucial for brands to reach out to consumers. While some brands interact via a tweet or a Facebook post, Google Plus Hangouts has struck a chord with users. The low costs...

20 May, 2013

With our company's famous Mystery Trip kicking off Friday, here is this week's Social You Should Know with a heavy emphasis on the folks at Google and some changes they rolled out this week. Google+ Gets 41 Updates Google has long said that they are in the...

17 May, 2013

Though pint-sized compared to other social platforms, Pinterest offers businesses the greatest ROI of all social networks. Why? Because Pinterest is relatively young and its audience is already primed for making online purchases. Consider the statistics: YouTube delivers 2 billion views per day Facebook has 850 million monthly users Twitter...

16 May, 2013

Two big shifts in what social media means and more data on Facebook ad performance in this week's Social You Should Know. Highly Shared Vines Creeping Into Brand Marketing Plans New research from Unruly Media shows that branded Vines are shared four times more often than branded...

12 May, 2013

The Guardian gives marketers a scare, Instagram launches its new "Photos of You" capabilities and more in this week’s Social You Should Know. Twitter Opens Ad Platform to U.S. Users Twitter made a splash at TechCrunch's Disrupt NY 2013 this week, announcing that its self-service ad platform...

04 May, 2013

We're starting to see more normal numbers in terms of Facebook growth in April 2013. However, a few brands outside of the Top 50 brand pages had impressive leaps. Fast Moving Facebook Brand Pages JC Penney moved away from their everyday low price strategy and returned to...

01 May, 2013

Edgerank demystified, brands that rock on YouTube and how Tumblr and Facebook are adapting for mobile, all in this week's Social You Should Know. Top 500 Brands Generate Nearly Half a Billion Views Per Month The top 500 brands on YouTube generate an average of 884,000 video...

27 April, 2013

Twitter and Foursquare are further monetizing their platforms with new ad targeting abilities, and Facebook’s hunger for ad dollars may be a big problem in this week's Social You Should Know. Twitter Now Targeting Ads Based on Tweet Content This week, Twitter introduced the ability for advertisers...

22 April, 2013

CMOs are increasing social media marketing budgets, Facebook requires new best practices and a couple social networks offer new functionality in this week's Social You Should Know. CMOs: 21.6% of Budget Will Go To Social in 5 years Duke University's Fuqua School of Business released its twice...

13 April, 2013

Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...

11 April, 2013