This article was originally published on Inc. Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. At the time, we had been functioning well and growing regularly, and my...
Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that's just not the case. While 10% of people experienced joblessness of at least one week because of caretaking, that number jumps to 61% for...
While the recent Netflix documentary "The Social Dilemma" hasn't gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. After working in the social media industry for over a decade and running a social media...
A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But...
It's July 2020, which means Stop Hate for Profit is underway. If you're not familiar, Stop Hate for Profit is a recent protest where large advertisers have pulled their budgets from Facebook and Instagram to try and get Facebook to adjust their policies on hate...
Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7th, one of the key boycott dates, all is not sunny in Menlo Park. A meeting that same...
Agency life is stressful during good times and bad. When things are good, growth can happen faster than hiring and onboarding can keep up. When things are bad, people know that their jobs might be at risk. It’s rare for an agency to be in...
Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also...
I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they...
For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th) Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd) Top Questions Brands Have About Their...
Please see prior posts that relate to the topic of COVID-19 and Social Media Marketing: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th) Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd) Top Questions Brands Have About Their Social Media Strategy...
Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update One week further along into our new normal and COVID-19 cases and deaths continue to climb in the United States. Federal distancing guidelines were extended until at...