By Joanie LeiderRaise your hand if as a social media marketer, you've ever heard (or said) "we want to go viral on this". You probably have; and it's ok, we're guilty of it too. However, we then snap back to reality and realize you can't...
What are Facebook ad placement specifications in 2025? For paid and organic content on Facebook, image and video dimensions must follow these guidelines to maximize reach and engagement. Stories & Reels require 1080 × 1920 px (9:16), square in-feed images and videos 1080 × 1080 px...
In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new...
In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we'd like to continue posting and promoting during these times, it's not business as usual. We often recommend...
Since COVID-19 hit, we've seen almost all major events move online and people scrambling to figure out how to make them work. From Hollywood award shows to industry conferences, they're all virtual in some capacity. By now, it's likely you've sat through a conference or...
Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals...
During this time of uncertainty, one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn's new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn's New Features LinkedIn polls Link header...
As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand's site to now checking out directly on the platform. But what about...
Have you wondered if your brand should be marketing on Snapchat? With 80.2 million users in the US alone, the app saw its highest usage to date, globally. According to eMarketer, Snapchat usage is predicted to increase over the next few years. Given these stats,...
Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups of people. Below we breakdown what's trending with millennials on...
Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one...
If there's anything in this world we've always known to be true, it's that first impressions are everything. It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand's social media page. When a consumer visits your social media profile,...