Employees with Diverse Twitter Networks are More Innovative A compilation of studies published by MIT Sloan School of Management suggests that employees with diverse Twitter networks generate better ideas. The study found that ideas submitted by Twitter users with diverse followers rated higher than those of users...

07 June, 2015

TL;DR – The Retailer of the Future Won’t Look Anything Like The Retailers of Today Is Google a retailer? Is Apple? More people search for product information on Google than any other digital source and Apple is now the #2 eCom retailer in the world in...

28 May, 2015

Last week, several members of our team attended and lead panels at Brand Innovators Chicago Brand Week. These one-day symposiums bring together brand leaders and media-focused technology companies at the headquarters of major brands to share their experiences in emerging media. This week’s events were held...

10 May, 2015

Over the past year, we have been creating a new media company called Carusele. The mission of this new company is to make it easy for marketers to reach target audiences through high-quality organic content delivered across social channels. Using lean startup principles, we have worked...

15 March, 2015

Sadvertising drove Super Bowl conversation, but probably not the one brands wanted. Content Wins! For Super Bowl XLIX, the best content, by far, was the game itself. Beginning with #Deflategate, fans were talking about the game on social channels from the very end of the conference championships...

02 February, 2015

Facebook is a media channel, so is Twitter, Pinterest, Instagram etc. It shouldn't be a surprise that the owners of those channels expect to be paid for commercial messaging. After all, ESPN expects payment for advertising on its broadcast, digital and mobile networks; commercial social...

09 January, 2015

Getting Organic Reach From a Content Carousel Approach A natural forest takes from 600 to 1000 years to develop; Shubhendu Sharma can grow one in ten years with a self-sustaining ecosystem.  His approach relies on a careful understanding on the ecosystem along with the interaction of...

23 December, 2014

Social Now Drives More Website Traffic than Search An ongoing analysis of website referral traffic by Shareaholic (article by Buzzfeed) showed that social channels are now driving more traffic for sites than search. Social media is now responsible for 29.4% of all website traffic, yet social spending only...

07 December, 2014

  Forums are one of the oldest social elements of the web. Essentially, forums are just threads of comments, links, and media that users can interact with. They are incredibly simple and their user interface usually leaves something to be desired. However, for niche audiences and...

27 October, 2014

Successful social media marketing is a simple 3-ingredient recipe: great content, real-time engagement evaluation and even greater content combine to deliver ongoing audience growth and ROI. As many marketers can tell you, all content is not created equal and to get anyone to engage, paid...

13 October, 2014