Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming...

19 September, 2014

I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes...

28 August, 2014

Yo Increases Its Vocabulary The zero character communication platform, Yo, added functionality to the app this week enabling users to add links and hashtags to messages. Many brands are already leveraging Yo to provide services for customers, such as FedEx, which will Yo you when your package...

16 August, 2014

Facebook has added a ban on incentivizing likes to its continued war on marketers. Add this to spiraling reach and an algorithm that at this point requires witchcraft (or a massive ad spend) to deliver content effectively for brands and you've got an ad supported...

08 August, 2014

I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke...

29 July, 2014

Snapchat Partners With MTV for VMA Nominee Announcements The MTV Video Music Awards always have a reputation for generating headlines (both good and bad), and this year was no exception. MTV became one of the first brands to utilize Snapchat choosing to announce their star-studded list of VMA...

26 July, 2014

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s...

22 July, 2014

The 2014 World Cup continues to create social media records and provide a view into how social interaction with other media is evolving. Concurrently, new data shows that Americans are increasingly absorbed in social media even while doing other activities, like watching TV (our #1...

14 July, 2014

To reinforce themselves as the kings of real time and event content, Twitter opened up functionality today that allows users to cheer on their country in the 2014 World Cup. Users are prompted to engage from their Twitter timeline and then launched into a new...

12 June, 2014

As many brands have discovered, building a social audience doesn't mean that fans and followers will necessarily connect, or even that curated audiences are even the right target. Increasingly, fan and follower engagement is becoming a measurement of success, especially that of core brand target...

19 May, 2014