This time of year every agency and publication will post their predictions for 2014. Predictions are great, but they don’t drive results and unless they have some sort of social media crystal ball we don’t know about, their predictions are at best an educated guess....

20 December, 2013

When it comes to advertising, television is king and social media is just another piece on the chess board. And while Facebook marketing budgets have continued to climb in recent years, it still represents a relatively modest amount when compared to television. However, Facebook plans...

09 August, 2013

It's been about 24 hours since Facebook announced that it would begin verifying pages and most of us in the Facebook marketing world are still trying to determine what this means for brands. Personally, I think this is one of the few additions Facebook has...

30 May, 2013

One of the biggest challenges facing brands in the social space today is building active communities. Big and small brands alike strive to have interactive advocates on their channels. If we really want to build truly active communities as large brands, community managers, content creators,...

29 May, 2013

After a few hackers "Had it their way" with Burger King's Twitter handle, we started thinking that password security is a big deal, and not everyone's doing it right. Here are a few simple steps that can help you avoid a situation that would be,...

19 February, 2013