Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or...
Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number...
It's no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. With the continuously evolving landscape of networks, it's easy to...
You're probably here because you're looking for ways to spice up your brand with the best video content, right? Here's your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach. ...
As the Founder and Chief Executive Officer at Ignite Social Media, Jim Tobin is no stranger to the world of social media marketing and has seen immense changes in social media over the 15 years the company has been in business. In his recently concluded guest...
No one can argue that TikTok is a powerful marketing tool. With over 1 billion active users, it's a prime place for brands looking to reach new audiences. With so much competition for attention on the platform, it can be tough to know who to trust...
We get it — almost everything is hosted online, from social gatherings, conferences, and events. The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and...
Social media marketing is always changing, but one thing is for sure — it's here to stay. As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. The competition...
It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. As social media...
One month of 2022 has come and gone, so let’s check in. Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are...
Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals. One of the best and most successful ways to do...