Facebook recently implemented an authorization process for page admins and advertisers in the U.S. who run political ads. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content. This occurrence has led to confusion surrounding...
In 2017, eMarketer predicted decreases in Facebook users in the under 25 age range. Recently, new information was released showing that the decline was much greater than they had initially projected. Shockingly, they reported, “for the first time, less than half of US internet users ages...
As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and...
When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common. Focusing on either active or passive engagements...
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting,...
Most businesses and startups make the mistake of focusing on marketing last. They put in on the backburner until they can no longer avoid it and realize they do need to invest in marketing. What’s the point of having a company if no one has...