The fires in California once again remind us of a need for improved communication in the case of emergencies. So far, reverse 911 calls have been distributed via cell phones and landlines to notify residents of the impending fires and to warn of evacuations....

25 October, 2007

As a social media agency, we have mostly gotten inquires from companies who are a) Not sure if or how they should enter social media or b) They have been thrown into social media and need some help....

19 October, 2007

For those of you who happen to read this blog, (and who also live in areas around and encompassing the Triangle)- we’d like to announce that we are starting a Triangle chapter of the Social Media Club. Our first meeting will take place on Wednesday, November...

17 October, 2007

According to an article in Marketing Daily, a survey of 50 businesses and organizationsmeasuring2.jpg was conducted in September by Prospero Technologies. Survey questions ranged from what current social media applications were being used, plans and budgets for 2008, ROI, how ROI is measured/assessed, and...

15 October, 2007

When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your...

10 October, 2007

This morning I found an excellent post written by Karl Long over at ExperienceCurve discussing his ideas on co-creative marketing, a concept he feels is similiar to viral marketing but as he put it "more holistic", as it builds value over time through usersharing.jpg...

10 October, 2007

With the buzz of social media, I've seen companies post their 30 second TV spot on YouTube and call it a social media campaign. Working for a social media agency, I've called many out on it. ...

08 October, 2007

This morning I saw an article that Martha Stewart will be entering social networking through a new site called "Marthapedia". This site, according to Adage will Martha Stewartbe "seeded with existing content from Martha Stewart Living Omnimedia, such as Martha Stewart's Homekeeping Handbook, but...

01 October, 2007