As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be.  Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...

13 July, 2015

Recently I was asked the question "What's the next big thing in social?".  Immediately I had a flood of possibilities come to mind, followed quickly by the inherent fear "have I missed anything major?". As I nixxed trends that are nearing maturity and immature trends on the horizon, I started...

09 July, 2015

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares - it will also account for the amount of time a user spends with the content.  The argument, "We learned that in many cases, just...

07 July, 2015

A recent Q1 social network profile of Snapchat by GlobalWebIndex took a look at active Snapchat users and revealed new data that can help marketer's understand the platform and its users better. Below, I've summarized the 4 main statistics marketers need to take into consideration when deciding...

16 June, 2015

In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results.  Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving...

11 June, 2015

Google Begins Rolling Out Google Photos App Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users...

31 May, 2015

With the rise of video, you've probably taken another look at how video views are counted and valued.  Is a video view simply an impression?  Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? In yet...

26 March, 2015

With last week's announcement of Google re-organizing Google+ and putting Bradley Horowitz, Google VP of product in charge of Google Photos and Streams products, you may be asking yourself, "Is Google+ dead?", or "How should I adjust my strategy as a result of these Google+...

12 March, 2015

Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools.  In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it...

16 February, 2015

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. Let's get...

06 February, 2015

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

22 December, 2014