Many are claiming this year as the year of "social mobile".  Even Facebook's CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool - Facebook Places. This said, social media...

03 February, 2011

To start our new series "26 Facebook Fan Pages in Detail", I've taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief...

18 January, 2011

Since the conclusion of our previous series "26 Social Media Marketing Examples in Detail" and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand...

12 January, 2011

In preparing a social media strategy last week, I stumbled on the Engagement DB report prepared by Wetpaint and Altimeter group in 2009, and I must say, the report still has nuggets of insights that are helpful ammunition for most social media marketers....

09 November, 2010

Yesterday Facebook announced the new "Deals" functionality for Facebook places. In a nutshell, this functionality will give local businesses the ability to offer you a deal when you check in to their place on Facebook. So far, this has rolled out to only around...

04 November, 2010

Around 2007 and 2008, I remember social media marketers harping that the most important thing for a brand to do in the social space was listen and respond to consumers. As we come closer to 2011, I can't help but feel that the most...

04 November, 2010

Part of what we do at Ignite is engage with target audiences on behalf of brands, primarily through blog outreach. So when I heard that TwitterMoms has set out to create the first "social seal of approval" by engaging with moms - I got...

22 September, 2010

Back in 2007, I wrote a post that continues to be one of our most popular to date "How to Write a Social Media Proposal" .  Since then, I've learned a lot.  For one - I've learned that that post was written more for social...

19 August, 2010

Amazon has always been a category leader in e-commerce for how helpful and personal its product recommendations have been.  Now they are taking this to the next level by pulling in Facebook's social graph to aid them in their current product recommendations. Though this project...

28 July, 2010

This week we are on step 4 of the series How To Develop a Sound Facebook Fan Page Strategy, developing promotions. Even though every fan page may not need a promotion or series of promotions to be successful, I believe that most can benefit from...

30 April, 2010