As a social media agency, we advise companies on how to conduct their presence within Facebook, particularly for fan pages.  In this exercise, we must figure out why a fan would want to become a fan in the first place, why they would stay a...

08 April, 2010

As we move into a new year, we also are experiencing a shift in budgets towards social media, as well as how they are allocated in the social space. This is evident in Pepsi's decision to choose social media over Super Bowl ads, but it...

06 January, 2010

Working for a social media agency has shown me first-hand how companies adopt new mediums.  The first phase seems to be that of denial - that these new fangled inventions can be ignored until they pass....

10 December, 2009

Continuing the series, "26 Social Media Marketing Examples in Detail", I'll review SELF Magazine and their efforts within the social space. Since I've been on a workout regime lately, I had actually come across several of these efforts organically, so I hope to share...

24 August, 2009

As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move. Even still, there are skeptics who will still doubt that baby boomers are interacting on any network other than Eons.  The truth...

05 August, 2009

We've all heard the predictions and discussions from those in the blogosphere around MySpace. However, whether or not you believe that Facebook is going to overthrow MySpace, and Twitter is going to rule over all isn't really important. ...

22 July, 2009

I'll be the first to say that I love baby animals. Whether they are playing in TV, cuddling with their moms in a magazine photo or doing funny tricks on "I Can Has Cheezburger", I'm a sucker for those tiny furry bundles of joy. Like...

27 May, 2009