Social Media Marketing Example #8: Home Goods
Continuing with the series, "26 Social Media Marketing Examples in Detail" we will now look at Home Goods efforts within social media....
07 February, 2009
Social Media Marketing Example #6: Fandango
After many reminders, I am continuing with the series, "26 Social Media Marketing Examples in Detail" . Because this is going to take a while to pour through (and I want to make sure these reviews are in-depth and provide quality insight) you also may...
23 January, 2009
Introducing Delicious Tag Mining for Brand Research: A Look at the Top 50 Retailers
In my previous experience in the world of traditional marketing and advertising, I remember conducting a marketing plan and evaluating a brand's current category position. In this exercise, we often associated words/adjectives with the way the brand was currently viewed in the minds of...
09 January, 2009
Social Media is a Cocktail Party: Sneak Peek #5
Anyone else excited for the book launch on the 20th?! (If you aren't please pretend.) Until we get there, I'm moving to Sneak Peek #5 – a little peek into a chapter that discusses how social media can be used within the product development cycle (and...
18 November, 2008
Social Media is a Cocktail Party: Sneak Peek #3
Today we are continuing the sneak peek series from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing that is scheduled to launch on November 20th. This Sneak Peek #3 is from a section in the...
14 November, 2008
Social Media is a Cocktail Party: Sneak Peek #1
To continue to build excitement of our launch of the book "Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing" on November 20th, we thought we'd give you some sneak peek excerpts....
12 November, 2008
Social Media Club RDU Re-launch: Who Owns Social Media?
Hi all! I just wanted to make sure all of you had heard of the official re-launch the Social Media Club RDU tomorrow (in case you've been hiding under a rock!). No longer am I manning the club by my lonesome, the folks at iContact...
23 September, 2008
Social Media Marketing Example #1: Animal Planet
To jump start the series 26 Social Media Marketing Examples In Detail, I will start with a review of the popular channel, Animal Planet. Here's some of my findings (along with a slideshow to easily see these efforts without visiting each link!):...
17 September, 2008
26 Social Media Marketing Examples in Detail
Last week, I stumbled across Peter Kim's blog post titled, "A List of Social Media Marketing Examples". Let me just add that this title should be revised to, "A MASSIVE list of Social Media Marketing Examples", because Peter has collected over 200 companies who are...
09 September, 2008
A Review of Disney’s Social Network for Parents
Over the summer, I had heard from Mashable that Disney was introducing social networking functionality on its existing site Family.com, but it took me until now to finally make my way over to join the network to see what it is about. Since everything...
26 August, 2008
Twitter Meets Product Reviews: Blippr
Can product reviews be limited to 160 characters? Blippr is a new site that is testing that very theory out. Upon a brief review, I realized that the quality of these reviews is questionable, mainly because this limitation lends itself more to reviews that...
15 August, 2008
Brian Ran to Work…
This morning Brian made our 9am stand-up meeting with two minutes to spare. As you can see, he was too tired to stand because he had just ran about a mile and a half to get there in time. Breathless, and sweating, he proceeded...
08 August, 2008