Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. As a clothing brand, Pinterest is a channel you should consider utilizing, especially with the holidays upon us. As people start searching for the perfect gift or...
The “live” feature can be a very helpful tool for brands to utilize. Social platforms like Facebook, Twitter, and Instagram offer the option to go live. This can be used to promote events, give an inside look, run a live sweepstakes or show your community...
There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed...
The ever-evolving world of social media continues to grow, and we’ve seen a lot of changes since August. Pinterest hit a major milestone, Twitter added a new timeline option and changes on Instagram could help improve your DM game. Plus, the Instagram co-founders resigned! Here’s...
Snapchat was all the rage back when it was first created, but now other social media apps are jumping into the scene, mimicking some of Snapchat’s fun features and leaving the once-popular app in the dust. Now that Instagram and Facebook are encouraging users to...
Social media is always evolving and constantly changing. Every week Ignite Social Media keeps you up to date on the latest trends and features with Social You Should Know. Here are some highlights from March. Have You Heard of Vero? There’s a new(ish) social networking app on...
Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies ...
At the end of 2010, I wrote about the global trends of Facebook and promised future posts on the options besides Facebook in different countries. A lot of things have changed since the end of 2010, especially with the recent launch of Google+. And while...
Since early on in this millennium, tweens have been online in increasing numbers as Generation Y has grown up and Generation Z, the digital natives, have begun taking over. Tweens are defined as being 9-12 year olds and they are, in essence, the “in-between” years between...
It has been said several times before: companies no longer own their brands – we do. But how does this apply to the video game industry and its transition into the social space? If companies no longer own their brands, how do they market to...
You probably know about video games. And you may know about social games. But there’s a trend going on in the industry that, like much of the B2B market, doesn’t get as much credit and attention as it deserves. That trend is serious gaming. It’s an...
I had the utmost pleasure of attending PAX East 2011 a few weeks ago. Unlike the Electronic Entertainment Expo (E3), PAX is the for-us-by-us conference for the gaming industry - it's a gaming convention created by the people behind the gaming-centric web-coming Penny-Arcade (warning: typically...