Facebook moves to improve Custom Audiences while Snapchat continues to evolve heading into 2016. All in this week’s Social You Should Know. Facebook Adds Matching Options to Custom Audiences Until recently, marketers had limited options when creating Custom Audiences on Facebook. However, this past week Facebook announced...

07 December, 2015

We were the first to report on Facebook’s massive decline in organic reach a couple of years ago. At that point, reach stood at about 3% of fans and the outlook was bleak.  We’d just discovered a 44% decline in overall reach and were a far...

17 November, 2015

The days are not past when we can turn to key social platforms and expect that through organic reach we are going to hit and engage our fans and followers.  It’s supply and demand.  There isn’t enough real estate in newsfeeds (or a person’s day)...

19 October, 2015

Facebook Changing Brand Pages Facebook announced this week that they are updating Brand Pages to better serve businesses and mobile devices. These updates include new and more prominent call-to-action buttons that appear under the Page cover photo and comprise activities closely linked to purchases such as...

13 September, 2015

The Wall Street Journal recently reported on Forrester Research findings that Facebook ads outperform those on other social sites.  At the core of this story is Forrester’s report titled “It’s Time to Separate ‘Social’ From ‘Media’:  Why Marketers Must Hand Social Ad Budgets to Media...

01 September, 2015

One of the most enticing parts of social media is that the conversations are organic in nature, free from certain outside forces. This organic flow leads to the creation of networks where so much can happen. They can foster relationships, invoke emotions, create controversy, build...

28 April, 2015

Is Facebook Still the “Most Popular” Social Channel? Facebook has seen its fair share of growing and emerging cool kids in the social space. Yet, according to data provided by the Pew Internet Center, Facebook isn’t quite ready to give up its title just yet. 71 percent...

18 January, 2015

The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which in digital life means 14 years ago and therefore ahead of his time.  His instincts were that, to a large extent, we share links with...

15 December, 2014

Does Social Impact the Bottom Line? More news on the social-commerce front, and it’s very encouraging. Business Insider recently reported that the top 500 retailers earned about $2.7 billion from social shopping in 2013, up 60% from the previous year. In comparison, the e-commerce market as...

08 November, 2014