Using AI sounds super exciting, but the truth is it’s not. 🫣The Reality of AI in Social Media Marketing: Hype vs. Practical UseA lot of us see global brands investing a ton of money in specific AI efforts and initiatives. Coca-Cola pairing up with WPP...
Are you looking for a social media management tool to help you with your online marketing? If so, you may have come across Khoros. In this article, we'll take an honest look at Khoros and give you our thoughts on whether or not it's worth...
Sprout Social and Salesforce Announce Their Surprising Partnership We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. Upon reviewing the article, it became clear they’re positioning Sprout as a tool...
Now that you have learned if your brand is ready for customer service on social media, it's time for part two. Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social...
Social media is meant to be one thing and one thing only - and that’s social, right? A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and...
Many social media platforms are making changes since they're becoming a critical channel for marketing efforts given the global pandemic, so it's no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Will their changes be worth it...