After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including...

26 June, 2013

I sat down this afternoon to a talk that arguably took the cake at SXSW 2013. Jonah Berger, graduate of Wharton School of the University of Pennsylvania, talked to our crowd about the science behind true virality, which he explores in his book, Contagious: Why Things...

10 March, 2013

For our next Facebook Fan Page Example, we'll be taking a closer look at the Reese's page, where more than 9.1 million fans go to show their appreciation for the brand's beloved peanut butter cups. Although Reese's has a well-developed timeline and interesting wall posts,...

24 April, 2012

I can't believe I thought I was the only one who felt this way. It turns out there is a common reaction among people in which seeing and hearing about your peers' activities can make your own social calendar, and even your life choices, seem...

04 April, 2012

Mindy Kaling isn't the first celebrity author to use social media to market a book launch, but she just may have done it the best. Lord Alan Sugar launched his eBook, The Way I See It, live on Twitter Sept. 28, and Ozzy Osbourne harnessed...

07 December, 2011

The torch has been handed down for the 11th installment of Lisa Braziel’s 26 Facebook Fan Page Examples in Detail. For those of you unfamiliar with the glory of Zara, it’s a global retail store where you can get clothing and accessories with a...

08 November, 2011