Consumers are seeing advertisements from all angles these days—Linear TV, CTV, Display, OOH, and of course, paid social. With so many channels, it can be challenging to know which strategies are right—and, more importantly, which ones are wrong. At Ignite Social Media, we focus solely...
It's been quite a year for TikTok. In January, the social media giant faced the threat of a U.S. ban. However, with those bans temporarily lifted, TikTok has remained a major player in the social space. According to eMarketer, TikTok is the third most-used social...
In the ever-evolving landscape of social media advertising, Meta (formerly Facebook) continues to innovate its ad platform, offering marketers new tools to enhance campaign performance. One tool that's been around for a while but also gaining traction is Meta's dynamic ads.In this blog post, we'll...
As a content creator, it can be challenging to keep up with the newest styles or trends these days. It seems like there is a new “thrill” every week. And because it’s important to create relevant content for your audience, timing is everything. Thankfully, Pinterest...
In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage...
Today I will continue the 26 Social Media Marketing Examples by taking a look at some of Victoria Secret's social media efforts. At first, I was curious (and somewhat hesitant) to research this particular brand. As a guy, no amount of online discounts, Facebook quizzes or PINK tweets...