03 Jun 5 Social Media Opportunities to Plan for this Summer
The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. Read on for our look at five moments you can’t miss this summer.
1. World Social Media Day – June 30, 2016
Starting in 2010, Mashable made it a point to create a day where social media advances could be celebrated, discussed and explored on a global platform. This year marks the seventh annual World Social Media Day with the official US event to take place in New York City. Last year saw celebrations in countries such as Egypt and Spain, so stay tuned to @MashableEvents on Twitter to see what this year will bring as anything can happen.
2. Instagram Analytics
Recently, Instagram Business Profiles began showing basic analytics hinting at the release of a larger analytics rollout that is said to be rolled by this fall. Lucky users are able to see follower demographics such as location, gender and age. Post analytics are also available and provide such insights as average activity time for users on the platform and the capability to sort posts by performance. While the analytics are so far generic compared to what is available in Facebook Analytics, they are a promise of what is to come and should help community managers, analysts and paid media managers alike in becoming more efficient with their content creation, analysis and boosting strategy.
3. San Diego Comic Con – July 21-24, 2016
In its 47th year, San Diego Comic Con is the longest continuously-run comic and popular arts convention in the United States. With world premieres of movies, several award shows, film festivals for adults and children, intense cos-play and celebrity appearances, Comic Con is a great place for brands to get involved and activate among a core passionate fan base. There are chances to exhibit where exclusive onsite social activations can make a brand stand out among the crowd and provide a unique and memorable experience leading to brand loyalty. If you’re interested in learning more about how to capitalize on opportunities at large events head here for another great blog post.
4. 360 Degree Facebook Photos
Keep an eye on your Facebook feed in the coming weeks as Facebook has announced the ability to capture and upload 360 degree photos. By taking a panoramic photo and uploading it to your feed, friends, fans and consumers can explore the photo either by using their finger or tilting their phone. This update also ties into new releases and updates being made to the Oculus Virtual Reality App that are set to make an appearance later this summer. With all the adventures and potential brand activations that summer brings this new capability definitely brings the ability to enhance consumer connections and experiences.
5. Rio Summer Olympics – August 5-21, 2016
The countdown is on to the 31st Olympiad games in Rio de Janeiro this summer. With such a large sporting event, the opportunities for brand sponsorships and activations are endless. Integrating social into your strategy can be as simple as joining the conversation on Twitter via trending hashtags and as complex as utilizing second screen viewing experiences for fans. Whatever your strategy make sure it has a unique and brand appropriate spin on it to keep fans engaged and to keep the experience memorable and share worthy.
Don’t miss out on an opportunity to make your brand shine this summer. Contact us with any questions you may have.
