Jeep: Arctic Yeti Dig GOAL: The Chrysler Group Jeep® brand was looking for a social program to raise awareness of the launch of the 2012 Jeep Wrangler Arctic Edition and the brand’s sponsorship of the Winter X Games. A secondary goal was to increase connections on Jeep...

15 February, 2012

Microsoft Windows Live: Facebook Management   GOAL: Windows Live was looking to improve perception through active, engaged Facebook communities. Each page had unique challenges – Hotmail needed to drive awareness of the redesigned email service through fan growth, and Messenger needed to drive more quality interactions with its...

15 February, 2012

FIAT: Score a Scorpion   GOAL: The Chrysler Group FIAT brand tasked us with generating a program that fostered awareness and consideration for the new FIAT 500 Abarth. OUR SOLUTION: Knowing that the Abarth target psychographic consists of intelligent risk-takers who love the thrill of discovery, we designed an interactive...

15 February, 2012

Microsoft Windows: Playlist 7   GOAL: The Windows marketing team wanted to build their fan base across social networks and to generate positive sentiment about Windows 7 among “transitioners” – students entering or graduating college who are likely to be in the market for a new computer. OUR SOLUTION: Community...

15 February, 2012

Samsung: 2011 Social Media Plan   GOAL: Samsung Visual Display wanted to take advantage of social spaces to market high-end Smart TVs to global consumers, with a focus on growing thriving communities and generating positive sentiment. OUR SOLUTION: Using a two-pronged approach, we took over community engagement on their existing...

15 February, 2012