What came first, the chicken or the egg? Similar to this old adage, we don’t know who should own a brand’s social presence: public relations or social media marketing? It seems like the answer is right in the question. Truth is, social media marketing was...

20 October, 2014

  The boys of Charming are back for a final ride in the hit FX show, Sons of Anarchy. If you’re like me, this show has ripped out your soul and held it captive for seven seasons. Between fits of rage and tears, there are some...

12 September, 2014

Look, as community managers, we try really hard to fix all your problems. We're the therapists of the internet, and we're here to fix all the brand woes we can. With that being said, dear friends of the internet, we can't fix everything. Here are a...

04 June, 2014

Let's clear some things up for the people who *really* love contacting our brands for help, shall we? 1.) Yes, we notice your perverted usernames. Hey "BumLover6969," we get it. You're nasty. We laugh at first, but when you complain on our pages 16 times about how...

11 March, 2014

Today, January 27, 2014, marks a holiday that we at Ignite Social Media take very seriously: Community Manager Appreciation Day. To commemorate this great day, we asked the people in the trenches to describe their job using .gifs. The result is nothing short of awesome: The...

27 January, 2014

Thanks to the polar vortex, a record number of people in North America were forced to wear long underwear and blow dry their freezing pipes this week. From Chicago to Atlanta, people have dealt with record lows and obscene amounts of snow. For those in...

09 January, 2014

Sometimes brands can get so caught up in acquiring new fans they can leave out the social piece of social media marketing. Acquiring fans and followers is a key part to successful social media marketing. But then what? You need to engage your community and...

30 December, 2013

Instagram announced the new Instagram Direct functionality today, unveiling a bigger opportunity for community managers to connect directly with Instagram followers. The update now allows users to send direct photo messages to followers -- up to 15 at a time -- in case you're maybe a little...

12 December, 2013

This guest post is brought to you by BoostSuite, the easiest way to build more website traffic and get more marketing conversions. If you’re managing your company’s social media marketing, sometimes it can feel like your posts are falling into a black abyss, never to be...

02 December, 2013

Social media provides consumers with a public stage to share their thoughts, opinions, grievances, etc. Whether it's on Facebook, Twitter, YouTube, or a social site that hasn't even been built yet, you can bet that there's just as much negatively flowing through the ether as...

22 November, 2013

*This wouldn’t be a proper blog post about legal “watchouts” if I didn’t include a disclaimer. The following post includes best practices, suggestions and my own interpretation of the laws.  I am not an attorney – just a cautious social media marketer.  Consult your brand’s...

05 September, 2013

Community managers across the world rejoiced today, as Instagram's 4.1 update finally allowed for importing videos. (Somewhere, Vine developers are nervous.) No longer does a community manager or content creator have to hold the in-app button to record an Instagram video, as they can now import...

07 August, 2013