Managing social media content is a constant challenge, however it’s a necessary task if a brand wants to increase their online visibility and influence. It can be difficult to come up with creative ideas and relevant information consistently. It’s a lot for any writer or...

29 April, 2016

If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...

25 April, 2016

Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must have been 30 minutes straight. (Thank God for in-flight WiFi, am I right?) What took me by surprise is that not...

20 April, 2016

Here’s a scenario that thousands face every day: you and your brand have a great message to share but you're unsure of with whom and where to share it. To determine that, it's time for a little internal Q&A: Who is my target audience? Where...

18 April, 2016

Engagement is not dead. I repeat, engagement is not dead. Despite what you may hear from media buying agencies or even your Facebook rep, there’s still value for brands in garnering Likes (or Reactions), Comments, and Shares. While there is no concrete way to show the...

13 April, 2016

They’re out there and you’ve probably encountered them before—trolls. Not the cute pencil topper accessories that you had as a kid. I’m talking about social media trolls. A social media troll is someone who deliberately posts negative comments to provoke others. Whether factual or not, their...

08 April, 2016

“Oh, you’re a community manager? Must be nice to hang out on Twitter all day.” “Really, social media is a job now? What a time to be alive.” When I tell people I’m a Community Manager, those are probably the two most common responses. I get it,...

08 March, 2016

When creating content there are several things that need to be taken into consideration, including the size and dimensions of the image that will later be posted to a variety of different social channels. Remembering all of the appropriate sizes for these can be a...

26 February, 2016

There are quite a few perks that counterbalance the whole always-buried-into-your-phone-and-or-computer life of a social media professional. Community Managers, Content Creators and Media Buyers alike all rejoice at the thought of the great experiences – both professional and personal – that live event social media...

23 February, 2016

On Sunday, love was in the air and social media was abuzz with Valentine’s Day posts. And as we discovered between enjoying candy hearts and boxes of chocolate, brands had a little bit of something for everyone this Valentine’s Day—from the hopeless romantic to the...

15 February, 2016

As content developers we love to create and there’s nothing more exciting than the possibilities of creating engaging content and taking on a new client. But facing the content to curate and what to create can almost be as daunting as it is exciting. So,...

11 February, 2016

Video is everywhere. I can almost guarantee that you watch at least one video online per day. It’s hard to avoid when you’re scrolling through your feed and they automatically starts playing. According to Cisco, by 2019 80% of all Internet traffic will be video....

08 February, 2016