There has been lots of talk about video in general, but most recently, a lot of brands are talking about using live video as part of their overall strategy on social. We’re here to help you determine when it’s best to use live video vs....
The 4th of July is a tricky holiday for marketers. To ignore it completely comes across a little unpatriotic, but swing too far in the opposite direction, decorating your channel with rippling flags and eye-popping flashes of red, white, and blue, and you risk your...
With more social ad unit choices, targeting, and creative approaches continually being released, it’s not surprising that many marketers still don’t know the right formula for driving e-commerce traffic and conversion through social media content. Add to that the increase in e-commerce strategies being developed and...
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get...
Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. There are plenty of prompts that can be served to fans to get them reaching for their phones looking for...
How do you know when it is, and when it isn’t, appropriate to use video content for you brand? Unfortunately, the answer isn’t as obvious as we might like. While it may seem like abiding by the more is better rule for video content is...
As writers, we love words that invoke emotion, set a scene, and tell a story. As marketers, we also rely on words that make our audience take action. When it comes to social media, it’s a race against the clock to stand out in the...
In this edition of Ignite Your Week, we'll share three content creation apps to make getting the perfect image a little easier. First up is VSCO. This versatile app is great for beginners and seasoned pros. You can use it simply to set your focus and...
Sure, you don’t need alcohol to have a good time, but marketers of everything from high-end liquor to cheap mass-produced beer want you to think so. In addition, it helps bring your friends together and make memories, allows you to maintain your healthy lifestyle, and...
Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure...
Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this reason, candid shots present a welcome alternative to stiff, staged shots in a digital age where authenticity and honesty rule...
As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here) and branch outward for some inspired outdoor content. If you’re anywhere near as excited as we...