While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media....
So, you’ve been hearing the hype and you’re finally ready to embark on creating your own Facebook canvas ad. Congratulations! However, before you begin, take just a moment to read through these five things to keep in mind when creating your newest, shiniest piece of...
UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice, shoppers that interact with UGC...
We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago, but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes...
These industry giants can be mythic, intimidating figures to us average joes, but, through the magical whimsy of bitmoji, these tech greats become a lot more relatable! Mark Zuckerberg, Facebook CEO This once child prodigy has become a full-fledged member of the tech elite, and a bona...
Oh, snap—our favorite disappearing video app is getting some serious competition! Ever since its launch in August, Instagram Stories (a platform so similar to Snapchat it’s sometimes difficult to tell the two apart) has been emerging as a force in marketing, engaging the platform’s 500...
At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. However, look a little deeper and you’ll find that every board is a glimpse...
If there’s one thing users like when it comes to social media, it's showing off how cool they are. And let’s be honest, brands too. In the past year, the newest kid on the block, aka Snapchat, has taken over in terms of coolness, and...
It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween,...
Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Big moves for a fairly new social platform! But what do these moves mean for marketers?...
You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. From Buzzfeed’s exploding watermelon to a Metropolitan...
Snapchat, I’m sure you’ve heard about it. This app is exploding as one of the most popular social media tools out there. So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using...