Phase II: Social Ad Targeting to Address the Customer Journey – Qualified Targeting Phase III: Social Ad Targeting to Address the Customer Journey – Lead Conversion Phase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting     Broad targeting allows advertisers to build brand awareness and...

Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase V: Content for the Customer Journey –Loyalty & Advocacy Congratulations, you did it! You got someone to buy your product. 👏🏼 So...

Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy At this point in our customer journey, you have a grasp on awareness, we’ve...

Phase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy In our digital age, the road to consumer’s dollars is paved with good content....

We see them all the time on social, inspiration quotes meant to get our fingers tapping that like button. People relate to them and share them with their friends almost as much as memes. The question is, if you’re a brand, can you legally use...

Be honest. Are you still planning social content using a monthly calendar?  Through experience, we’ve found this won’t drive business results. We’ve created a new approach that converts customers through social media content. We want to share what we’ve learned, so we’re hosting a FREE webinar...

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content...

With all the information out there about social media marketing, it can be hard to know which next steps your brand should take to be more successful. But never fear! We have four quick social media wins that you can easily start doing today. From...

I think you’d be lying if you said you haven’t at least tried some type of flavored water. (I’m currently obsessed.) It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to...