7 Questions to Ask During a Social Media Crisis
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it's that things can change...
05 October, 2021
Updated Survey: How Social Media Behaviors Evolved Due to COVID-19
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
13 April, 2021
Best Practices for Going Dark on Social Media
In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we'd like to continue posting and promoting during these times, it's not business as usual. We often recommend...
27 January, 2021
Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021
Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that...
12 January, 2021
What Brands Should Take Away from “The Social Dilemma”
While the recent Netflix documentary "The Social Dilemma" hasn't gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. After working in the social media industry for over a decade and running a social media...
21 October, 2020
Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response
The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?” It’s certainly the right question to ask. And the majority of brands have implemented their crisis management...
23 June, 2020
Social Media Crisis Checklist
From boycotts to recalls to bad publicity, a crisis can strike at any time, for any brand. While it would be great if we could predict them, the reality is you can’t control when a crisis will occur. Therefore, it is important to be prepared...
21 December, 2018
How to Handle a Natural Disaster on Social Media
Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions...
03 October, 2018
Should Brands Go Dark on Social Media When a Tragedy Occurs?
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While...
18 April, 2018
What To Do If Your Brand Gets Trumped
Imagine this scenario: you're logging in for a regular morning sweep of your brand's channels, and you notice the comment volume is significantly higher than usual. As you read the comments, you notice a lot of political discussion that's almost never present in your feed....
08 February, 2018
Four of the Scariest Brand Social Media Flubs
Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Social media can be even scarier for brands, as one...
27 October, 2017
Keeping Your Social Media Channels Secure and Maintained
Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. There are many examples of mishaps from brands that could have been prevented with more channel security, from accidental personal posts, to hijacked accounts....
13 October, 2017
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