Social media has played a significant (some might say…huge) role in the road to the Oval Office this election cycle. The presidential candidates have not shied away from expressing their opinions and connecting with voters via Twitter this year, and many of their social swipes...

02 November, 2016

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the...

25 October, 2016

[caption id="attachment_37393" align="aligncenter" width="602"] Image Source: PC Mag[/caption] About four weeks ago the world was blessed with Pokémon GO, the biggest U.S. Mobile Game Ever according to Survey Monkey. [caption id="attachment_37394" align="aligncenter" width="470"] Image Source: Survey Monkey[/caption] If you’ve been under a rock or just inside taking a...

10 August, 2016

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. In the past couple years however, live-streaming has become more accessible to the average Joe, making it so that if you have...

09 August, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes’ “Love It Or Hate...

04 August, 2016

Within the last year, we’ve seen a bunch of efforts made to increase the engage-ability of social media content. Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. That is,...

05 July, 2016

July 4th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4th is a great time to...

21 June, 2016

Father’s Day can be a tough one for community managers. Often outshined by Mother’s Day, dads tend get the short shrift, not only with gifts (hello, novelty ties) but creative marketing concepts as well, with brands pushing out elaborate sweepstakes, interactive videos, and increasingly flashy...

16 June, 2016

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. Read on for our look at five moments you can’t miss this summer. 1. World Social Media Day...

03 June, 2016

Memorial Day is a significant holiday in the United States, honoring those who sacrificed their lives while serving in the military. However, it's also become the unofficial start of summer, with many people gathering for cookouts, beach trips, and outdoor activities. For brands looking to...

25 May, 2016