A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But...
It's July 2020, which means Stop Hate for Profit is underway. If you're not familiar, Stop Hate for Profit is a recent protest where large advertisers have pulled their budgets from Facebook and Instagram to try and get Facebook to adjust their policies on hate...
The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who...
Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. The...
Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their...
As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind....
The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here), we did...
When I think of the difference between Facebook Stories and Instagram Stories, there are numerous similarities between the two. (No kidding, they’re owned by the same company.) But why do most people use Instagram Stories over Facebook Stories? Are they really that different? Are people...
Photo credit NeONBrand Ah, Facebook. They always keep it interesting. From the constant cycling of features to the incessant changing of algorithms, the top social media network always manages to keep brands on their toes when it comes to reaching audiences (or even using the platform at all)....
Source: Facebook The off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled...
Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. There...
With initial 2020 planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, our social media agency wanted to share 3 main trends we’re seeing...