As many of my coworkers will tell you, video games are an area that is very near and dear to my heart. Being a passionate video gamer, the most exciting time of the year for me is the Electronic Entertainment Expo, better known as E3....
Messaging applications have continued to grow and expand their influence over our day to day lives. If you're a global brand with a focus on China, chances are you're using WeChat to reach your consumers. For the rest of you, here's an overview of the platform and...
There are a number of social games out there on a variety of platforms - although the most popular seem to be those played on Facebook and smartphones. If you're reading this, chances are you play at least one of them: Words with Friends, Scramble...
It has been said several times before: companies no longer own their brands – we do. But how does this apply to the video game industry and its transition into the social space? If companies no longer own their brands, how do they market to...
You probably know about video games. And you may know about social games. But there’s a trend going on in the industry that, like much of the B2B market, doesn’t get as much credit and attention as it deserves. That trend is serious gaming. It’s an...
Today the Triangle AMA had their monthly luncheon with a focus on an industry that everyone in the Research Triangle of North Carolina should be aware of: the interactive entertainment industry....